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Stars for Europe (SfE) is a marketing initiative founded by European poinsettia breeders Dümmen GmbH, Syngenta Seeds BV, Dümmen Group BV and Selecta Klemm GmbH & Co. KG. The initiative began in 2000 with the aim to promote and ensure long term European poinsettia sales. Stars for Europe activities take place in 16 European countries.

Since 2011, the marketing initiative has been supported by the EU in some countries.


The Stars for Europe marketing activities aim at both the consumer as well as those in the green sector who participate in the poinsettia business. POS, PR and social media campaigns, marketing offers and multilingual websites address consumers, journalists and the green industry, informing them of varieties, cultivation and uses for poinsettias. 

There are extensive sales support materials and information available for the green sector on www.sfe-web.comConsumers can find versatile information, decorating ideas, movies and much more on


European Project Manager

Stars for Europe GbR

Dr. Susanne Lux

Godesberger Allee 142-148
53175 Bonn
Tel.: 02644 981333
Fax: 02644 981334

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